Web 4.0: The Era of Online Customer Engagement

September 11th, 2014 | von Andreas C. Hofmann |

http://www.business2community.com/online-marketing/web-4-0-the-era-of-online-customer-engagement-0113733

Web 4.0 is about empowering customers with the tools to engage your business in the right place, at the right time.  It’s about closely replicating the customer experience in the offline world on the Internet. The result is your ability to get your sales and service force to the customer earlier in their need-state, improving your web-based reaction time to customers, and entering into meaningful dialogue with the customer on their terms.  Those companies who adopt Web 4.0 will be in a position to effectively cut off their competitors at the pass.

© Text: Lief Larson @ business2community.com

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